Tracy Richards

Chief Growth Officer

Biography

Tracy’s passion has always been growth–for business, clients, the team and herself. This passion continues to take her on an intertwined journey of business development, marketing, corporate communications, strategy, forward planning and mentoring.

Tracy began her career at a small digital agency and then spent 15 years at Organic, Inc., first as an Account Executive, until she was named the company’s first Chief Marketing Officer. She then held leadership roles at MXM and Weber Shandwick, where she focused on digital growth in several sectors, including retail, automotive, CPG, financial services, travel and B2B. 

At any given time she is a leader, strategist, creative, mentor, student, negotiator, fire starter, fire extinguisher, and the one who is forever saying: “Nobody panic . . . everybody calm down.”