Michael Magnusson

President/CEO

Biography

Mike started Pinnacle Advertising to satisfy his entrepreneurial spirit after a highly successful career at the Chicago Tribune and a small retail agency in Chicago.

He had a strong passion for retail advertising, and it became the core of Pinnacle, which has grown into one of the premier full service retail and automotive shops in the Midwest.

He’s continued to focus on diversifying the agency, broadening the scope of capabilities to attract different categories of clients. This has led to building a nationally recognized digital marketing and web development group, while stocking Pinnacle’s media and creative teams with industry heavyweights to compete with the big agency holding companies.

Mike’s vision of offering large agency capabilities within a smaller, nimble and cost-efficient model has allowed Pinnacle to thrive, winning new national and regional clients.

While advertising is his passion, he also enjoys time with his family, his wife Brigitte and two boys. Mike is a founding board member of One For The Kids Charity, and sits on the board of the Northern Illinois Better Business Bureau. He loves golfing, sailing, snowmobiling, and jumping on his Harley when the opportunity presents itself.