History

Pinnacle Advertising & Marketing Group (also known as ”’Pinnacle Advertising”’) is an award-winning, full-service marketing and communications agency, located in Schaumburg, Illinois. Pinnacle is one of the largest independent agencies in the Midwestern United States, providing services in advertising, media planning and buying, digital marketing, web development, data analytics, integrated communications planning, brand identity, design and strategic brand consulting.

Pinnacle Advertising & Marketing Group was founded in 1998 by Chicago native and business entrepreneur, Michael Magnusson. Mike’s career began as an automotive Advertising Sales Director at the Chicago Tribune where he was very successful in rapidly building a large and loyal client list, based particularly on a personalized client service approach. Mike created Pinnacle Advertising following suggestions from several of his clients that the marketplace would benefit from a more nimble, retail focused ad agency just outside the downtown Chicago ad corridor.

In 2006, several Honda Dealer Associations awarded their business to the agency, and as that relationship has continued to grow, the agency has become one of the largest supporting marketing partners for both Honda and Acura regional advertising business in North America.

2007 brought automotive accessories giant, WeatherTech, to the agency client roster. As WeatherTech focused more attention on national brand recognition, the agency has produced 4 consecutive Super Bowl ads, and won USA Today viewer recognition awards for spots appearing in the 2014 and 2015 games.

The agency has also been the recipient of 25+ Telly, Davey and Communicator awards in recognition of messaging effectiveness on behalf of our clients such as WeatherTech, and many Honda/Acura Dealer Associations.

As Pinnacle as grown from just a few people in an office in 1998, to over 100 in 2016, space has come at a premium, and has required more and more room for everyone. Check out our time lapse video of the construction for our latest expansion:

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