2017 WeatherTech Super Bowl Ad

The Experience

Creating a successful WeatherTech Super Bowl ad is a process that starts in the spring and runs continuously for 10 months.  A marathon event, which takes a herculean effort by a talented team of individuals, across every department of the agency including media, digital, data, creative, production and account services.

Dedicated people willing to give up their weekends, substitute kids’ soccer games for late night pizza at the office, and put everything else on the back burner, just to deliver another winning WeatherTech Super Bowl spot on Sunday.

Building a strategy, doing the research, creating dozens of different storylines, testing, casting, shooting, editing, scoring, coloring, and special effecting get blended together and boiled down to an amazing 30 seconds.

See more of the process here:



WeatherTech Super Bowl Ad Media Links


Chicago Tribune

“WeatherTech founder bets big on Super Bowl ads”

Wall Street Journal

Super Bowl Ads Walk Tightrope in Politically Charged Times


WeatherTech Releases Teaser, Will Again Play Up Made-in-America Motto

NBC News Chicago

Nightly News with Lester Holt

ABC News

“Made in America: The Workers Behind the Super Bowl Ad”

Ad Week

“Adweek’s Instant Reviews of the 2017 Super Bowl Ads: Second Quarter and Halftime”

Ad Age

“Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing”

CBS News 8 San Diego

WeatherTech Back for Fourth Year as Super Bowl Advertiser

Chicago Business Journal

WeatherTech returns to Super Bowl with action-packed commercial

Independent Co UK

Super Bowl 2017 commercials: From Tom Brady, Lady Gaga, to Adam Driver – here’s every ad so far

Naples Daily News

Farmington Daily Times

“NFL’s Super Bowl ad is the definition of adorable”


WeatherTech Back for Fourth Year as Super Bowl Advertiser





Brand Channel: Interview with David MacNeil

Super Bowl Watch: 5 Questions with WeatherTech CEO David MacNeil


The Daily Dose: Watch Schwarzenegger, Timberlake, Miranda Kerr & More Famous Faces!


Reach out below to see how we can help you break through the clutter.