2017 WeatherTech Super Bowl Ad
Creating a successful ad for WeatherTech for the Super Bowl is a process that starts in the spring and runs continuously for 10 months. A marathon event, which takes a herculean effort by a talented team of individuals, across every department of the agency including media, digital, data, creative, production and account services.
Dedicated people willing to give up their weekends, substitute kids’ soccer games for late night pizza at the office, and put everything else on the back burner, just to deliver a winning spot on Super Sunday.
Building a strategy, doing the research, creating dozens of different storylines, testing, casting, shooting, editing, scoring, coloring, and special effecting get blended together and boiled down to an amazing 30 seconds.
See more of the process here:
Weather Tech Super Bowl Ad Media Links
Wall Street Journal
NBC News Chicago
CBS News 8 San Diego
Chicago Business Journal
Independent Co UK
Naples Daily News
Farmington Daily Times
ABC 9 News KTRE
Brand Channel: Interview with David MacNeil